![]() To start a quantitative inventory, export all your website pages and views for a period of time (at least one year) from your Google Analytics account. How to do a quantitative inventory website content audit: A step-by-step checklist Step 1: Export your website data. It’s the same step-by-step process that I go through below. If you’re more of a visual learner, here’s a presentation I gave on website content audits. You’re working on a change in messaging.They also help you make sure that your content meets your audience needs and business goals. Qualitative audits help you prioritize content efforts, find low-quality content to kill or clean up and find bright spots to learn from. ![]() The only downside is, it takes more time, effort, and brainpower. By looking at your content from a strategic business perspective, it gives you an invaluable, in-depth look at how your content measures up to strategic goals.By looking at your content against industry best practices, it helps you understand how your content is poised to perform.Qualitative website content audit: What it is and when to do it Pro tip! The average website lifespan is 2 years and 7 months, so if you haven’t done a solid audit in 3+ years, it’s probably time. It’s just been a while since your company did one.You’re starting in a content marketing role at a new company, and there isn’t one.The quantitative content inventory will show you all the content you have on your website-just like inventory at a store. ![]() But it doesn’t give you insights into the strategic or brand value of your content. It’s the lowest-effort-plus-broadest-insight content audit you can do. It gives you baseline content performance data that will help you make simple decisions about what web pages you should keep, what you should clean up, and what you should kill. This is a list of every piece of content you have on your website, and where it lives. Quantitative inventory website content audit: What it is and when to do it
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